Clover and PinkDrive Join Forces in Successful Breast Cancer Fundraising Handover
In a triumphant collaboration for breast cancer awareness campaign, Clover X Pink Drive joined forces to raise funds for the “Pink for Purpose” Campaign. This campaign involved the special edition packaging of some of Clover’s beloved dairy products, raising a commendable amount of R400 000.00 during the month of October.
Clover and PinkDrive partnered up for the rebranding of some of Clover’s most loved dairy products to limited edition pink packaging to raise awareness for breast cancer as well as educate and encourage the public to get tested for early detection of this disease.
Noelene Kotschan, CEO and Founder of PinkDrive, has emphasised the urgency of early detection through screening to improve breast cancer survival rates.
In South Africa, breast cancer stands as the most prevalent cancer among women, yet the survival rate lingers at a mere 40%. In higher-income countries, the survival rate soars to 70%. The disparity is stark, which is why screening for early detection is imperative; it can help save lives.
The Mobile Health Units travel across South Africa, taking much needed health services to citizens without access to reasonable healthcare who reside in areas where health services do not reach. The mobile unit is pretty impressive and serves state of the art healthcare.
We got to look up close and personal with the 3D mammography machine which is more accurate in detecting breast cancer. The R3.8 million device is housed in PinkDrive’s mobile truck that travels through to help save lives. It is incredible that a machine like this has travelled to the most remote places in South Africa.
The Mobile Unit
Exam Room for patients
The success of the “Pink for Purpose” campaign not only highlights the commendable efforts of PinkDrive during Breast Cancer Awareness Month but also emphasises the positive impact that collaborative efforts can have in the fight against cancer.
Founder and CEO of the organisation, Noelene Kotschan, says that this machine makes it easy to spot minor abnormalities that may be hidden in a traditional 2D mammogram. It is more accurate in detecting breast cancer, especially in women with dense breast tissue.
The machine can produce 3-dimensional images of the breast tissue, showing the radiologist a clear vision of the breast tissue layer by layer.
Unfortunately, this game-changing machine is unavailable in public health facilities but Gauteng residents can access the technology via this mobile truck. Public hospital facilities utilise 2-dimensional mammography technology, which relies on X-Ray technology to produce images that are used to detect signs of breast cancer.
If you can and are willing, Pink Drive has multiple ways to continue to help these angels help others. You can read more about it here.
Thank you to the Clover X PinkDrive team for having us!
